some·what /ˈsʌmwɒt/ adverb1. Halfway between two places. 2. Not entirely, and on purpose.
We make social media for places and brands people want to belong to. One small team, from the first idea to the daily post.
Founded by Sanjali Sethi, Somewhat works between New Delhi and Barcelona with its own crews in both cities. Strategy, art direction, shooting, post-production and account management, under one roof.
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01
StrategyPositioning, tone of voice, content planLed by Sanjali on every account
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Art directionMoodboards, locations, casting, stylingThe look is decided before anyone picks up a camera
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ShootingPhoto and video on locationOur own crews in New Delhi and Barcelona
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Post-productionEditing, motion, colour, soundCut for the feed, not for the showreel
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Account managementPosting, community, monthly reportingThe daily rhythm, handled
What it looks like in the wild.
The work is not the deck. It's the post, the reel, the reply at 11pm. Here is what it looks like once it leaves the studio.
Instagram @somewhat_studioLess noise Less haste Less artifice More human*
Some of the best things are not manufactured. They emerge: a conversation, a place, a community, a feeling. We believe brands should work the same way. The strongest ones don't demand attention. They earn affection.
Every post should sound like a person. People are participants, not targets. Fewer posts, more meaning. And we never explain how good a brand is: we show it.
In other words
We learn a brand before we speak for it.